xAd OnLocation

A flexible event identity for xAd's biggest invite-only conference in New York City.

— Spaces, Content, Branding

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Disciplines:

Brand Identity & Guidelines

Event Production

Interior Design & Styling

Experience Design

Supplier Management

In partnership with:

Oskar and Gaspar

Factotum Films

The Details

We brought talent from around the globe to pull off a conference for 200 elite members of the advertising world – positioning xAd as thought leaders in location-based marketing.

We developed an overarching event identity and style guide to be used across all communications and collateral.

Highlights included directing a piece of human project mapping that opened the show, an augmented reality fashion show that showcased the future of retail, 3D video experiences and managing a content program that featured over 20 speakers and three live product demos.

“Highly polished, wonderfully produced. The best of the best.”

Kimberly Konstant, VP of Brand and Buzz, xAd

Let's talk!

Do you have a project we can help with?

hello@oneriseeast.com