xAd OnLocation
A flexible event identity for xAd's biggest invite-only conference in New York City.
— Spaces, Graphics, Production
The Details
We brought talent from around the globe to pull off a conference for 200 elite members of the advertising world – positioning xAd as thought leaders in location-based marketing.
We developed an overarching event identity and style guide to be used across all communications and collateral.
The Details
Disciplines:
Branding & Identity
Event Production
Interior Design & Styling
Activation Design
Supplier Management
In partnership with:
Oskar and Gaspar
Factotum Films
Highlights included directing a piece of human project mapping that opened the show, an augmented reality fashion show that showcased the future of retail, 3D video experiences and managing a content program that featured over 20 speakers and three live product demos.
“Highly polished, wonderfully produced. The best of the best.”
Kimberly Konstant, VP of Brand and Buzz, xAd
