xAd OnLocation

A flexible event identity for xAd's biggest invite-only conference in New York City.

— Spaces, Content, Branding

Disciplines:

Brand Identity & Guidelines

Event Production

Interior Design & Styling

Experience Design

Supplier Management

In partnership with:

Oskar and Gaspar

Factotum Films

The Details

We brought talent from around the globe to pull off a conference for 200 elite members of the advertising world – positioning xAd as thought leaders in location-based marketing.

We developed an overarching event identity and style guide to be used across all communications and collateral.

Highlights included directing a piece of human project mapping that opened the show, an augmented reality fashion show that showcased the future of retail, 3D video experiences and managing a content program that featured over 20 speakers and three live product demos.