The Details
A sub-brand for a travelling WeWork-hosted talk series, exploring the psychology behind amazing spaces that make for better work and for better living.
The Concept
Looking at space as an entity with endless potential, which with the right scientific tools can be turned into something really special.
A series of movements and extensions with the typography let the identity live as part of the WeWork brand itself and also have its own character and expression.
When static the design stretches to show the spaces between things and when in motion it shows how spaces can transform.
The kit includes lots of sustainable solutions from digital wayfinding to portable bespoke pieces of signage.
We also added styling elements to the talk spaces, such as a collection of bottle vases by Dutch ceramicist Foekje Fleur to be taken on the road.
