Striking that sweet 50/50 balance.
We got together with local coffee roasters Perky Blenders to help them get to the core of their brand personality.
Through participation workshops with the Perky Blenders team we were able to turn all the most colourful aspects of their character into something visual.
They’re serious about coffee and playful in their approach, so we used this to guide every aspect of the design, keeping everything at a 50/50 split.
Following a redesign of the Perkys logotype, we continued to explore how they could further develop the brand.
Branding & Identity