IAB Stand, IAB Engage 2016
A welcoming environment within the Barbican to compliment IAB’s open and friendly identity.
Interior Design and Styling
In partnership with:
The Wood Fashioner
IAB Engage is a conference that celebrates the collective insights and opinions of advertisers from every corner of the digital industry.
We created an intimate and welcoming environment that would enable The IAB to inspire discussions between the delegates of the conference, whilst encouraging attendees to discover more about the work they do as a governing body.
The concept was developed to combine IAB’s brand palette with a Scandinavian inspired environment that used soft wooden textures and flexible display systems to influence the idea of a familiar, domestic setting – including a photobooth which helped create a playful space for interaction and activity.