Learning about tomorrow, today.
We teamed up with our friends IAB to give the conventional guidebook a well-needed makeover. Shortly after a rebrand, we helped IAB express their new look while having fun with some new print techniques ourselves.
Innovation and technology go hand in hand. With that in mind, we designed each article to be reflective of its content, as well as employing new print materials and techniques. It gave us the chance to use GF Smiths extract paper, made from recycled coffee cups; pretty cool.