Launching xAd’s rebrand on a global scale.
In partnership with:
The Carlton Hotel
GroundTruth (previously xAd) had rebranded and established themselves as leaders in location. They asked us to help launch their brand and promote their message; ‘location doesn’t lie.’
From giant animations to total office transformations, right down to the pens and pins, we were there every step of the way.
Debuting their new branding at Cannes, our team made sure GroundTruth delivered the perfect first impression. We transformed an art deco suite at The Carlton Hotel with playful branded touches and created an animation for the huge digital billboard on the front of the Palais.
For the opening of their brand new London HQ, we wanted to create an open and inspiring work space based around GroundTruth’s brand pillars.
We installed interactive 3D elements and fun customised features in-tune with the brand’s personality.