Free A Girl
If you stand up for those that go unheard you need a voice that is impossible to ignore.
Free A Girl are a charity that work to protect and free children who have been kidnapped and forced into prostitution. We were asked to refresh their identity and to give the brand a voice to cut through the crowd.
Brand Identity & Guidelines
In Partnership With:
The challenge for us was to create an identity that felt authentic to Free A Girl and everything they do. To feel caged and contained yet childlike and innocent but still with the power to stand up and be heard. We would like to thank Playtype foundry for the donation of their typeface Berlingske Sans which helped us give Free A Girl the voice it needed.