eBay at CES
Remember the Blu-ray? Yeah, we forgot about that 'phenomenon' too.
— Graphics
The Details
Just as CES plays a role in redefining modern life, eBay has provided a marketplace where trending technology can be readily accessed.
We looked back at the last 3 decades to discover how cultural trends and CES innovation fuelled the eBay Marketplace over time.
Remember the world’s first Go-Pro (left)?
In keeping with the innovation theme, we used 3D illustration to showcase a specific product (the 3G phone was launched at CES in 2004) and layered in iconic cultural references for nostalgia.
Did you guess the premiere of Napoleon Dynamite, the year The Boston Red Sox won The World Series, or when Facebook was founded?
2001 — Game Changer
This was the year Harry Potter and the Philosopher’s Stone premiered, Apple released the 1st Generation iPod and internet gaming was introduced at CES. In 2001, eBay saw 422 purchases per hour of related items.
2007 — Thanks Steve!
Martin Scorsese won best director for the film, The Departed. Kanye wore his infamous ‘Shutter Shades’ and Steve Jobs introduced the Apple iPhone. eBay saw 14 million Apple related products sell in the first year of release.
2014 — How many steps?
Beats by Dr Dre was acquired by Apple, it was the year of the Ice Bucket Challenge phenomenon, Pharrell was the guy with the most-talked-about hat. 2014 was also the year wearable technologies were launched at CES. eBay sells 2.8 million merch in the first two years.
If it's happening in the world, it's happening on eBay.
Disciplines:
Creative Direction
Illustration
Copywriting
Graphic Design
