eBay Advertising, AdWeek NYC 2019

With 98,000 people attending AdWeek, there’s a lot of competition. How do you design an experience that draws people in, and keeps them there? You make it all about them.

— Spaces, Graphics, Animation, Production

The Brief

eBay’s advantage is their 182M global buyers – they know exactly how their users browse, buy and sell. Our challenge was to communicate this in an engaging way, while highlighting that their data can help brands influence consumer purchasing decisions.

The Details

We worked with the eBay Advertising team to build a data-driven campaign around the way different people shop on eBay. We created six shopper type personalities based on existing data, which were used across all touch-points to help reflect attendees’ shopping habits.

To drive people back to eBay, we came up with a personality type quiz. Participants answered questions on their interests and shopping habits to uncover which shopper type they’re most similar to. When completed, participants left with a pin of their shopper type quiz results and were given a voucher to use on eBay.

The Animation

We installed the largest screen at AdWeek to bring eBay’s messaging to the forefront of the space. We created an animation with compelling statistics, detailed shopper journeys based on the six shopper types, and data visualisation using real-time information pulled from quiz participants.

Building out over 250 style frames for a 10-minute animation meant we had a clear idea of all transitions and how each section flowed into the next.