Breakfast in a gym? Why not they said!

We saw such success from the launch of Index Exchange’s Recovery Breakfast in 2017, so we did it all over again in 2018. We took on the same challenge — how can we draw a crowd the morning after the Melbourne Cup?

Melbourne Cup Day is Australia’s most prestigious annual horse race. It’s on this day you’ll find most of us at the pub gearing up to watch the main event. Just imagine the state the nation is in by the time the sun sets.

So how did we do it? We hosted the event at Paramount Rec Club, a hidden gem in Surry Hills. The space is known for its considered design, comforting atmosphere and LA feel. The event branding was inspired by the space — Rec Club reminded us of pastel sports courts and retro gym wear.

Tell us a better way to recover from feeling little dusty than breakfast sliders, mimosas and an expert panel on programmatic advertising!

Guests were greeted with cocktails and canapés. The ‘IX Recovery Kits’ made another appearance, containing luxury hand cream, lip balm, protein balls and an all time go-to recovery fuel, Berocca.

We collaborated with Paramount Recreation Club to put a healthy twist on breakfast essentials; the breakfast slider, detox juices and muesli cups.

A combination of fresh fruit and florals were featured throughout the space, complementing the timber floorboards, furniture and raw finishes of the gym. The main feature was at reception which brought the recovery theme to life. It was an arrangement of fruit, cactui and sporting equipment… we took the risk and it was worth it!